How to Interpret the Semaphore
Understanding what each verdict means and how to act on it.
Eliminate 🔴
ROAS < 1.6x (default threshold)
The campaign is losing money. Every dollar spent returns less than $1.60 in revenue. This is below your break-even point and should be paused immediately.
Action Required:
- Pause or delete the campaign immediately
- Review targeting, creative, or offer
- Consider testing new angles before restarting
Monitor 🟡
ROAS 1.6x - 2.2x (default threshold)
The campaign is in the break-even zone. It's not losing money, but it's not profitable either. This requires close monitoring and optimization.
Action Required:
- Monitor daily performance closely
- Test new creatives or audiences
- Reduce budget if performance doesn't improve
- Consider pausing if it stays here for 7+ days
Optimize 🟢 (Stable)
ROAS 2.2x - 3.0x (default threshold)
The campaign is profitable and performing well. It's generating positive returns and should be maintained or slightly optimized.
Action Required:
- Maintain current budget and strategy
- Monitor weekly for consistency
- Test small optimizations (audiences, creatives)
- Consider scaling if performance improves
Optimize 🟢 (Scale)
ROAS 3.0x - 4.5x (default threshold)
The campaign is performing exceptionally well. Strong ROAS indicates high profitability and potential for scaling.
Action Required:
- Increase budget by 20-30% gradually
- Scale winning audiences and creatives
- Monitor closely after scaling
- Consider testing similar campaigns
Optimize 🚀 (Hyper Scale)
ROAS > 4.5x (default threshold)
Exceptional performance. This campaign is a top performer with outstanding ROAS. Scale aggressively with confidence.
Action Required:
- Scale budget aggressively (30-50% increases)
- Replicate winning elements in new campaigns
- Test broader audiences
- Maximize this opportunity while it lasts
Custom Thresholds (Pro+)
If you're on Pro, Growth, or Enterprise plan, you can customize these thresholds in your dashboard to match your business model and margins.
Go to DashboardFrequently Asked Questions
What if my campaign has insufficient data?
Campaigns with less than 3 days of data or less than $30 spent will show as "Gathering". Wait 24-72 hours for meaningful evaluation.
How often should I check my campaigns?
Check daily for campaigns in Eliminate or Monitor status. Weekly reviews are sufficient for Stable campaigns. Scale campaigns should be monitored closely after budget increases.
Can I change the thresholds?
Yes! Pro, Growth, and Enterprise plans allow you to customize ROAS thresholds in your dashboard settings to match your business model.